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Who we are.

Silverbullet is a leading Data-Driven Customer Experience (CX) Company, that empowers the world's leading brands to better understand the data they collect, store, and activate to improve customer experiences. The company designs and executes enriched customer experiences that drive performance at the individual and business level, through a blend of human expertise, cutting edge technology and AI, and customer data.

Our clients include global brands, such as Heineken, Mars and Sony, alongside global agencies and traders. We have an strategic partnership and an entity with the global independent media agency network, Local Planet International.

Silverbullet is incorporated in the United Kingdom and has subsidiaries in the US, Italy, Australia and Germany. Silverbullet was founded in March 2016 by a group of senior executives working within global technology companies who identified the need for marketers to improve the use their data assets to maximise return on investment.

 

We operate a leading products and expert services business designed for the privacy-first era.

Since 2016, Silverbullet has consistently grown year-on-year through its expert services business and has worked with over 70 global brands to lead their data business transformation.
In 2019, the company identified (in light of legislative and corporate policy changes relating to private data usage and other societal factors) that the online advertising market was transitioning away from the largely relied upon ‘third-party cookie’ for the purpose of targeting online advertising. Accordingly, the company developed its own proprietary contextual marketing product, 4D, which enables highly effective targeting, without any reliance on third-party data.

Understanding the Silverbullet journey

Silverbullet operates in a fast-growth, global marketplace of MarTech and programmatic media, with an estimated TAM of $365 billion by 2026. Recent regulatory changes have created an inflection point and a new ‘post-cookie’ era for digital media. As such, Silverbullet is perfectly positioned to continue to grow through serving clients’ marketing transformation needs, whilst realise the opportunity within the next-generation products fit for the post-cookie era.