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Investment case opportunities and highlights

Take a deep dive into the opportunities surrounding the Silverbullet data technology products and expert services suite, designed for the post-cookie era.

Key investment highlights

Attractive marketplace driven by established trends

  • Operating in an attractive and growing market, addressing a digital advertising TAM of $870.85
  • GDPR and similar regulations across the globe + Google and Apple discontinuing the cookie as the recognized data identifier for digital media has significantly disrupted the established AdTech and MarTech marketplace
  • Silverbullet has launched a unique and market leading product, 4D, to meet new structural shifts in market and continues to provide expert services to navigate clients through an ever-changing landscape of data and technology for marketing

Standout leaders in data and technology

  • Silverbullet has an established services business, which has consistently grown over the last five years
  • Silverbullet has worked with over 70 global clients including Greene King, Sony, Heineken, and MARS
  • In 2020 the company launched its flagship data technology product, 4D, allowing for scalable recurring revenues delivering better advertising outcomes for clients in the post-cookie era

Highly experienced executive leadership and committed board to deliver to all investors

  • Senior executive management has held senior roles at companies such as DoubleVerify, Publicis Media, Oracle and MediaCom, with a proven track record of delivering growth and operational excellence, including multi-billion-dollar trade exits
  • Ability to attract and retain high quality personnel and create a highly motivated workforce
  • Strong oversight PLC board, with significant aim and listed company experience

Clear competitive advantage and differentiation

  • Established relationships and are trusted by some of the world biggest brands to enable their next phase of business transformation through the smart use of data. This provides Silverbullet a unique perspective on the future development on the MarTech and AdTech ecosystem
  • Silverbullet has close partnerships and certifications with a number of significant global MarTech and AdTech partners, including Salesforce, Oracle, Adobe, Xandr
  • 4D has developed proprietary intellectual property for use within addressable video content built on advanced computer vision models, establishing it as a leader in delivering post-cookie, next-generation contextual video advertising.

Investor Calendar

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Investor Contacts

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